Creative Critical Reflection

 Below is a powerpoint slideshow of my Creative Critical Reflection

 



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Genre Research: Run

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  "Run" is a movie that features a disabled teenage girl, running from her mother who kept her in isolation. This movie uses soft and low lighting, setting a dark, uninviting setting. It is common for thriller movies to have these things, due to their ability to drown out any form of happiness and make the scenes of the film unsettling. It is most noticeable by the audience because colors will be desaturated, environments will be dark, and shadows will carry a crucial part of the scene. I plan to use these features in my opening sequence, as it will help the audience ensure that this is indeed a thriller film. Also, with the premise of a loud noise, possibly a monster, occurring in the early scenes of the movie, my hope of creating an ideal environment for this premise will be accomplished by this camera work. Although I do not particularly like low lighting and desaturated colors, due to its foreboding presence, there are a few conventions of "Run" that I do enjoy....
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Research

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  In typical MacBook commercials, the MacBook is displayed with a user that is displayed as a real person, not an actor. Sometimes a famous celebrity will make an appearance.  An Apple commercial will usually sneak in a few features of the product very subtly, like how it is easy to slip the laptop in a backpack and carry it on the go.  Specifically, the MacBook commercials are usually shot in black and white, with still photos being displayed. I believe the intended effect of being shot in black and white is making the commercial more recognizable. Since the MacBook commercials are usually shot in black and white, it is easier to notice that the commercial being shown is an Apple commercial.  To add variety, Apple utilizes people of many different occupations and origins in order to show that their products are for everyone. Musically, they use simple scores that have an inspiring tone.  They use close ups shots of their laptop in use in order to display the us...
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