Title Design: Split

Deleted Scenes From 'Split' Reveal Cut Character
-Found on Art of the Title
What titles are displayed in the opening sequence?
The first title displayed is the owning company: Universal. The next titles are the producers and the movie title: Split. After this, all the main actors of the movie are listed. Then, comes the credits for people like designers, sound supervisors, etc.
What images are prioritized in the opening sequence?
The beginning only shows black screens containing white titles. These screens are broken up by short frames of a girl being carried out by a strange man. These are the prioritized images.
What connotations do these images carry?
These images carry connotations of fear. Often when watching a horror or thriller movie, an audience member will feel the emotions of the actor on screen. In this case, the connotations of being kidnapped and dragged down a dark hallway will offer those same emotions.
How does the film establish a feeling of the genre from the outset?
The film starts off by showing a person being kidnapped and dragged down a dark hallway. Right away, it can be understood that this movie will be fear-provoking, thus suggesting the thriller genre. In addition to this, any thriller fan would be familiar with the minimal drones and unsettling music. These, along with the unorthodox camera angles are great indicators of this being a thriller film.
What strategies are used to ensure the film appeals to its target audience?
Thriller fans will look for an environment that is unsettling, and often it is scary settings like these that draw in these audiences. In this opening sequence, the director does just that by starting off with a character that had already been kidnapped. Also, the uncertainty of what will happen to the character will keep the audience on edge.
How has technology been used effectively? 
The camera stays still, while also being place at unorthodox angles, such as a low angle facing the ceiling. The uncertainty and unsettling nature of the sequence is enhanced by one shot specifically, where the camera focuses on the foreground instead of the subject. It leaves the subject left out of focus in this shot.

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