In the Editing Phase

 Today was the first official day for editing. While I had edited before, this was a scheduled opportunity to make sure the commercial looked great. Since I am the designated editor, I took care of the minute details, like time. I had received input from my teammates, and this was useful because it is a group effort, and one mind to edit does not seem efficient. The project was already cut roughly to size, meaning that some trimming did have to be done. The problem I faced when editing today was the song. After playing back the commercial many times, I had noticed that the song didn't quite match up with the shots transitioning. So, using the drag and drop feature on iMovie, I moved the song to the right "location" under the frames and found a sweet spot. Surprisingly, the song went so well with the commercial that the frame of the Apple logo had transitioned at the perfect time, right when the drum beat drops. After this, my teammates and I looked for an Apple logo that was appropriate for the commercial. We had agreed on the Apple logo with varying colors, as it was not only appealing, but fit with the colorful presentation of the commercial as well. The next choice I had to make was the quote at the end of the commercial. Most Apple commercials have a quote that describes the product they are advertising right before the logo is put on display and the commercial ends. This quote was, in part, undecided. To relieve this issue, my team and I thought of what the MacBook was portrayed as in our commercial. Since the laptop was used by a student, and also used to listen to music, we decided the quote, "Made for all." would fit the best in this context. Now that all of this is done, the next editing session will be dedicated to making the final commercial flawless. This being my first experience editing, I can say it was not what I expected. The editing software, iMovie, was user-friendly, however getting it to do exactly what I wanted was difficult. This being said, I cannot wait for my next interaction with the commercial, I have taken a liking to editing a bit.

 


Comments

Post a Comment

Popular posts from this blog

Genre Research: Run

Image
  "Run" is a movie that features a disabled teenage girl, running from her mother who kept her in isolation. This movie uses soft and low lighting, setting a dark, uninviting setting. It is common for thriller movies to have these things, due to their ability to drown out any form of happiness and make the scenes of the film unsettling. It is most noticeable by the audience because colors will be desaturated, environments will be dark, and shadows will carry a crucial part of the scene. I plan to use these features in my opening sequence, as it will help the audience ensure that this is indeed a thriller film. Also, with the premise of a loud noise, possibly a monster, occurring in the early scenes of the movie, my hope of creating an ideal environment for this premise will be accomplished by this camera work. Although I do not particularly like low lighting and desaturated colors, due to its foreboding presence, there are a few conventions of "Run" that I do enjoy....
Read more

Introduction

Image
         My name is Jacob Pineiro, an eleventh grade student attending Fort Lauderdale High School. I have been interested in the film industry for quite some time now, and this is one of the reasons I enrolled in the AICE Media Studies class. While I do not intend to pursue a career in this industry, I have always found the film industry interesting for a few reasons. One of them being that, contrary to popular belief, editing and scene selection takes quite some time, and the "filming" process is not the entire production process. To me, film and media take an important role in everyday life. More important than most people think. To understand this more, I took AICE Media Studies. So far, in the class we have produced two projects, one a commercial, and one a music video. These have been the most academic experiences with film I've had, and I have learned many things about the production process. In this project, I hope to have the same experience. Although t...
Read more

Commercial Blog

 So, the commercial is finally finished. The final product is something I am extremely proud of, and I have definitely expanded my knowledge of production. In addition to this, I have worked with a team, a great opportunity to gain cooperation skills. I have been responsible for the editing portion of the commercial, meaning that I have been exposed to using software like iMovie. Perhaps most important of all, I have increased my problem solving skills. Issues during filming like the lunch bell, and other people in the scene had to be solved quickly. I find this to be an extremely important skill, and I was happy to be exposed to it. The commercial itself has come together very nicely, and I feel as if my team and I did a great job. It represents what Apple MacBooks are: simple. The addition of small things like the quote are crucial to the commercial, so I'm glad I was able to add those in. In the end, production was a tedious journey, but the product was worth it.
Read more